Spotback develops a generic content personalization engine based on Spotback Rating™ technology. Spotback offers users the most interesting, relevant and hard to filter information personally tailored to their taste. Spotback technology includes sophisticated social behavior analysis algorithms that integrate the total user community rating into personally suited content to each user in the community.

The ideas and technologies of Spotback are based on the understanding that every user has his own personal fields of interest and tastes and that the true challenge lies in finding the data that will interest each specific user the most, rather than the data that most users think is interesting. This concept makes Spotback’s technology fundamentally different from the existing ‘find the most popular content’ or ‘top stories’ technologies.

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