Ride hailing services aimed at women drivers and passengers are a small but growing niche. See Jane Go is officially up and running today; drivers and passengers can download the app on iOS or Android to get started. SafeHer will be launching in Boston this fall with plans to expand to four cities soon after.
In reporting on See Jane GoÂ andÂ SafeHer (the ride hailing service known briefly as Chariot for Women) earlier this year, I found that women are uncomfortable as both drivers and riders using the bigger ride hailing services like Uber and Lyft. The idea of picking up or riding with a random guy seems less than safe toÂ a lot of women.
See Jane Go is addressing this issue by designing the service for women and those who identify as women. CEO Kimberly Toonen said in an earlier interview, â€œAll drivers submit an application with their driverâ€™s license, and we use that to validate gender. Whatever theyâ€™ve self-identified as thereâ€ is good enough. And men can use the service in the company of a woman who vouches for them.
Riders can mark drivers as favorites in the See Jane Go app, and vice versa. The serviceâ€™s algorithm then pairs favorites together more often. This fosters more than mere friendliness; one of the companyâ€™s goals is to create aÂ networking space for women as they use the service. â€œWeâ€™re trying to encourage a back-and-forth â€” sharing resources, networking, and advice,â€ said Toonen.
Though the service is only live in Orange County, California, today, it is encouraging women across the country to sign up. The press release announcing the launch noted the companyâ€™s â€œaggressive plans to expand nationwide,â€ and cities with lots of potential users will help shape those expansion plans.
Featured Image: See Jane Go
Via TechCrunch Apple News