Itâ€™s hard to keep up with the Olympics any year, let alone when theyâ€™re taking place in a time zone thatâ€™s 13 hours ahead of you (if youâ€™re on the U.S. East Coast). Apple News on Monday announced a collaboration with NBCUniversal (the U.S. broadcast rights holder for the Olympics) to develop exclusive daily recaps and audio briefings, event schedules and medal counts to help fans keep tabs on the games.
NBC Sports is the go-to app for streaming any Olympic event, but itâ€™s a bit buggy. To their credit, streaming so many different feeds at once is hard to pull off, but the app can be tricky to navigate. Even though the app has an impressive catalog of every event, thereâ€™s no easy way to catch up with all the triumphs and defeats that took place while half the world was asleep, so this collaboration with Apple News fills a necessary void in NBCâ€™s existing offerings.
One of the most useful features is the News appâ€™s user-friendly schedule of every single Olympic event by sport, which can set calendar reminders for the events you canâ€™t miss. (Though you might need to set your alarm for certain events, like the womenâ€™s gymnastics all-around final, which starts at 6:50 a.m. ET on Thursday. But donâ€™t worry, for these highly anticipated events, thereâ€™ll be prime-time coverage, too). NBC Sports sends push notification reminders for sports that you choose, but a pre-set calendar event might be more useful for planning your evening (or early morning) Olympics viewing.
Of course, this partnership allows Apple to promote Apple Podcasts, which has more competition than ever as Spotify continues to growÂ and Facebook adds support for podcasts. NBC is pushing its Olympics podcasts like â€œThe Podiumâ€ and â€œOn Her Turfâ€ pretty hard â€” â€œThe Podiumâ€ often appears as a banner ad during live coverage on the web. Even though these shows arenâ€™t exclusive to Apple, the partnership with NBC can only help drive traffic to their podcast platform.